About Us
Crafters is a creative production house headquartered in Riyadh, Saudi Arabia. We make TV commercials, AI productions, short-form social content, branded photography and event coverage for global brands and the region’s biggest names, out of our own content studio, with offices in Dubai, Doha, Muscat, Cairo, London and Beirut.
So, where do we start?
A fish, actually.
True story: our first job was a fish restaurant shoot. Not exactly the Super Bowl, but we treated it like it was, and people noticed.
The briefs got bigger fast. A World Cup campaign for Adidas. Brand films for Riyadh Air and flynas. Work for McDonald’s. Same hungry team, much bigger theatre.
We’re fearless young creatives who refuse to do “fine.” Fine is the enemy. We’re here for the work that makes a brand manager forward the link with three exclamation marks.
Here's the part that actually matters.
Anyone can point a camera. What makes us different is what happens before the camera switches on.
Most of our team came up through agencies, so we read a brief the way your strategists do. We get advertising, media and marketing at the core, which means we’re not just making something that looks pretty. We’re making something that works in your market. We know what lands and what flops, and we’ve got opinions (we’ll share them, gently).
How this actually works.
We run our own content studio in Riyadh, home base for photography, AI productions, and hybrid shoots that blend the real and the rendered. From there, we tap into a deep bench of local and international collaborators: directors, DOPs, editors, creators, the lot. Most of them are only hours away from any set in the region.
So we scale to your brief, not the other way around. One trend-fluent creator for a fast Reel? Done. A full crew and an EP for a hero TVC? Also done. Whatever the medium, whatever the category, we bring the right people — the cream of the crop, every single time.